Moving beyond CRM
Data driven marketing

Choosing the right database application for sales and marketing is important. Many options exist including contact management software, collaborative applications, and home-grown databases. While each of these excel in a given area, most focus on one-to-one sales (CRM) and have limited database functionality. DataTree™ solves these limitations. You′ll find database scalability, a high level of automation, and data driven coordination of email, postal, and telemarketing efforts. When you′re ready to graduate from one-to-one sales to database marketing, think DataTree!

Product Demo Begin Database Setup

Database Dashboard.

The DataTree™ application ensures confidence by providing realtime database statistics including total records, number of duplicates merged, quantity of validated records, number of postal, email, and phone records, and many other key statistics. All of this information is instantly available for review on the dashboard.

Data capture & import.

The first step of any successful database is importing. DataTree™ users capture data directly from existing web forms or simply upload data into the database. Both import options are presented with an easy to use field mapping wizard.

Data Validation

Each record entering the DataTree database passes through a rigorous validation process.  General datatype constraints are applied verifying the correct content of text, numeric, dollar, and date fields.  Email addresses, phone numbers, and postal addresses are also validated.  Proper formatting, content, characters, and expected values are reviewed and flagged for possible errors.  Foul language is suppressed.  And postal addresses are confirmed valid and deliverable using the latest USPS technologies.

Identify & merge
duplicate data.

Helping to avoid costly database duplication, DataTree™ identifies duplicates on three levels: postal address matches, email address matches, and phone number matches. Each match combines nicknames, phonics, lexemes, and hash technologies for flexible duplicate identification. Once a duplicate record is found, instead of deleting or excluding, DataTree™ merges all of the information.

Scalabilty & Data Cubes

Whether your database is 80 MB
or a full terabyte, the DataTree™
database automatically and intelligently scales. To achieve this high level of scalable performance, the DataTree™ technology
partitions tables and fields both horizontally and vertically.
The resulting data cubes provide a high level of performance for inserts, updates, and access.

Data access & optimization.

There are three keys to data access speeds: datatyping, indexing, and partitioning. Fortunately, DataTree™ doesn't require a knowledge of these technical topics. The DataTree™ application offers automated datatyping, predictive indexing, and intelligent partitioning. Data access is instantly optimized for best possible speed.

Security Diagram

At DataTree™, security is a top priority. While password protection and encryption is implemented by DataTree™,
a multi-layered, hardware controlled, security strategy is also essential. Unwanted access to the DataTree™ network is restricted at the firewall, router, web server, database server, and FTP site. While it's unwise to disclose all security precautions, a general overview of the security architecture is described below.

security chart